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Get Paid To Shop Certification Course

Module 14

Top 10 Mistakes That Most Shoppers Make

We have some great shadow shoppers out there, who do wonderful reports and are always reliable. But for every great report there's one that takes a while to fix up before it can go to the client.

  • One Word Answers

    Answering 'OK' or 'Good' to a question like 'Please describe your overall customer experience' does not give the client any real information. Shoppers should aim for at least 3-line answers to all text questions.

  • Not Following Instructions

    The Shopper Instructions are there for a reason - they tell you what to do so that you can answer the questions. If the instructions say you are to make an objection, and you decide not to then you can't answer the questions on objection handling. And if you go to the wrong business, or at the wrong time then we can't accept the report.

  • Hurtful Descriptions

    Remember that people will be reading your reports and seeing themselves described as 'fat', 'short' or 'spotty' will offend. 'Above average build' is better than 'fat', or 'around 1.5m' is better than 'short'. 'Very slim' is better than 'skinny'. Some things (like bad acne) are best left out altogether. Another is 'bald' - best to leave that out!
    Plus ethnicity is a problem: saying 'male of Indian origin' is better than saying 'the Indian guy' or 'the dark-skinned guy'. People can be very touchy and are quick to complain.
    So, for guidance think of how you would feel if your description of someone was applied to you. If you would feel OK with it then it is probably OK.

  • 'i'

    Every time a shopper writes 'then i went up to the counter' someone has to change it to 'Then I went up to the counter.' The reports are seen by a lot of people, and using mobile phone abbreviations is not acceptable.

  • Speling (yes, this is a joke!) Need we say more?

mystery shopper couple

Other Topics In This Module

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